Define Influencer. An influencer is a person or thing that influences another. This could be influencing an audience to buy a product or service or even influencing an audience to act in a certain way.
The most common term for influencer recently is influencer marketing. According to Wikipedia, influencer marketing is a form of marketing in which focus is placed on influential people rather than the target market as a whole on social media. It identifies the individuals who have influence over potential customers, and orients marketing activities around these influencers.
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