Written by Out Sourcer in Education
In this blog post, we will discuss how to increase website traffic.
All website owners have the same objective. That objective is to increase website traffic. After all, what is the point of having a website if no one is going to it?
The problem is, it is not as easy as it sounds getting constant traffic to your website. However, there are many ways you can increase the traffic to generate more leads and revenue.
One way you can increase traffic is by making sure your website is SEO optimised. SEO stands for search engine optimisation and this ensures that you will be found on search engines. Overall, the majority of internet users use search engines like Google and Bing therefore it is imperative that your site ranks well for keywords relating to your website.
To optimise SEO you can run SEO reports on Google for FREE and fix the problems which it recommends. Also you must ensure that you use relevant keywords for what you are wishing to be found for. For example, if you run a clothing website you need to make sure that you have keywords relating to clothing within your website to stand any chance of reaching the top results.
Another important note to mention is page speed. Users do not like waiting for longer than 3-5 seconds for a website to load. Therefore, if your page is slow then you need to speed this up. You can use websites like https://gtmetrix.com/ which will show you your overall page speed score and tips to improve it.
Also, make sure your website is added into the google search console. Without this, you will not know if Google is struggling to rank your website.
Moreover, another effective method of driving traffic is through social media. Therefore, make sure you post regularly on social media and link it to your website. However, do not be too salesy! We recommend using the 80/20 rule. 80% of your posts should be useful material while 20% should be sales posts.
There are lots more methods to increasing website traffic and we would highly recommend consulting with a website professional on Outsourcer to find out more.
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