According to Wikipedia. Market research is an organised effort to gather information about target markets or customers. It is a very important component of business strategy.
Furthermore, carrying out thorough and strategic market research is essential to ensure that your product, service or new business is best suited to the market you are wanting to target. Without a high quality market research analysis, you could find your self promoting a product or service in a market which is not interested or a market which is overly competitive. Therefore, the market research will enable you to find your niche and it will allow you to position yourself correctly.
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