Having a website is one of the most cost effective ways to convert customers online. However, what can you do when your website is not converting enough customers? You need to change it.
Every business I know has a website and if you do not have one then you are missing out on lots of new customers.
On the flip side, there are a lot of websites out there which are already built but don’t convert customers. So what is the point in having a website if it’s not actually doing anything for your business? There isn’t any.
Also, sometimes a bad quality website can have a damaging effect on your business, and you do not want that.
Need For Speed
Okay, so the first reason why your website may not be converting customers is that it is too slow.
Visitors will need your website to load fast. Furthermore, in this day and age nobody wants to wait longer than a few seconds for a website to load. If the website does take longer than three seconds to load then they will just close it down. You have been prone to do this before too, right? Therefore make sure it loads quickly and can handle lots of visitors on there at one time.
Bad Or Boring Content (Yawn)
Another reason why your website might not be a converting machine is the lack of good quality persuasive content.
Lots of websites don’t add relevant and engaging information for new customers. As a result, all the visitor sees is a load of spiel and jargon which turns them off quicker than a speeding motorist.
Therefore, you must ensure that you show and dont tell. Show them through words what you stand for and how you will solve their problems.
Looks Ugly On Mobiles
Lastly, is your website optimised for mobile?
Recent statistics show that the majority of people accessing websites do it through their mobile phone.
This means that you need to ensure that it looks great on handheld devices.
A great way to do this is to build your site for a mobile first and then optimise it for a desktop.
If you have already built your site and it’s all set up then you should check it on a variety of different devices including phones and tablets to make sure it looks compelling and flows easily.